🛍️ Shop Block
The Shop Block allows you to feature and promote your merchandise directly inside your Fanzone. Whether you're offering jerseys, limited-edition drops, or partner products, this block connects your store with your fan engagement platform in just a few clicks.
🧩 What is the Shop Block?
The Shop Block is a visual module that lets you highlight specific products from your online store. You can use it to:
- Promote official merchandise (e.g. matchday shirts, collector items)
- Highlight exclusive drops or limited collaborations
- Redirect fans to your e-commerce platform (Your store, Nike, Fnac, etc.)
Fans discover and interact with your merch in the same space where they play and engage—creating a seamless fan journey from activation to conversion.
⚙️ How to set up the Shop Block
To add a Shop Block:
- In the Builder, add a new “Shop” block from the block list
- Fill in the following fields:
- Title (e.g. “New In”, “Official Jerseys”, “Get Yours”)
- Shop link – paste the URL of your online store (e.g. store.psg.fr)
- Product name
- Image
- Price
➕ You can click the magic wand icon to let the AI auto-import the latest featured products from your store, including:
- Add or adjust product visuals manually if needed
- Customize the CTA button (e.g. “See the shop”, “Shop now”) or hide it with the eye
- Choose how the block behaves:
- Open in a new tab
- Overlay on content
- Replace full screen
- Style the block from the “Style” tab to match your visual identity
💡 Use cases
- Promote limited drops
- Highlight exclusive collabs or seasonal campaigns
- Link to external stores like your official club shop, Nike, Fnac, etc.
You can update visuals and product links at any time, even mid-season, without disrupting the rest of your Fanzone.
🧠 Best practices
- Use high-quality images and short, impactful titles
- Feature between 1 and 4 products for optimal visibility
- Update regularly to keep your merch offer fresh
- Combine with in-app messages or seasonal banners to drive traffic
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